
Over the last week a rapid prototyping company in Indiana, Realize INC, showed up in spam posted in the forum from several user accounts. This is the first spam to make it through our spam hammer filter with a link intact. By all accounts it was really well done spam. Since they are a real business, instead of a Russian porn site or online pharmacy, we called them up to report their spam and emailed screenshots.
For all intents and purposes, it sounds like they hired a “guaranteed 1st on google, we increase your search ranking, 100% wh1te hat, no spamz, 1337 SEO” outfit. And since they had never been on the internet before, they didn’t know that was code for forum spam. Unfortunately they don’t plan to address it until next week, so be on the lookout for more Realize INC rapid prototyping spam… A free PCB to the first person to spot one!
If you didn’t already know, most SEO, or search engine optimization, is code for some sort of spam. SEO services promise to make you the first result on a Google search for specific keywords. Good search ranking come from generating content people like, there’s no tricks to it, but everyone likes a shortcut. If it sounds to good to be true, it’s probably spam.
Today we got a reply from Realize INC CFO Tonya L. Reese. We are treated to a delight of justifications for using SEO that seem to include an admission they don’t have time or expertise to engage with customers one on one… Not the best PR job ever.
When you hire SEO, there’s a strong possibility they come spam in our forum. The proper response when you inevitably find out your SEO is spamming:
- Apologize profusely
- Fire the SEO firm immediately.
It’s tacky to justify it, and possibly illegal to wait a week to call off the SEO on the next convenient conference call…
Regular readers may want to skip this post if they’re not in the mood for a long rant.
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