Jack Chalkey, Creative Technologist with Imagination Labs, has posted an outline of their Arduino based project for Social Media Week. The project was conceived by several lab members who returned from EMFcamp 2012 with some tech and an idea for badges. “The tech was badges (more like lanyards) with an onboard Arduino Leonardo, RF module, an Infrared transmitter and Infrared receiver. Since Social Media Week was approaching and Imagination’s Creative Technology team were in full swing, a plan was devised to conduct a social experiment by counting the number of interactions at an event hosted by Imagination.”
The Next Web’s Insider did an article on the Social Media Week event where the badges were used.
Looks like an interesting project, and we’d like to see more info in the way of Arduino code and results of the badge interaction experiments.