Participants will compete by developing an innovative embedded application design using one of the Freescale Kinetis product families. 32-bit Kinetis MCUs represent the most scalable portfolio of ARM® Cortex™-M4 MCUs in the industry. Participants must complete a short online training class and pass a quiz. Participants will then submit a design paper and compete to become one of the ten semi-finalists. The selected ten semi-finalists will have the opportunity to select from discounted tools and create their own unique design, for the chance to win cash prizes, including a trip to Austin, Texas and complimentary admission to FTF 2012.