TI has announced their new MSP430TCH5E microcontrollers which include haptics and capacitive touch capabilities on one chip. This allow users to add vibrational feedback on capacitive touch buttons, sliders and wheels, as well as capacitive touch screens in designs. The Immersion TouchSense technology enables 122 different haptics effects, including effect sequencing and audio-to-haptics capabilities. TI also provides the MSP430TCH5E Capacitive Touch with Haptics Software Development Kit.
More information can be found in the product announcement and datasheet.
So this is a rebranded MSP430G2553?