The first contest had about 80 great entries, the judges did a good job considering how open ended it was, and the sponsors were fantastic, not to mention the DP crew backing it up. organizing things and getting information to and from the judges and sponsors quickly between 4 continents was an interesting challenge. hundreds of emails, over 100 blog entries, a special page dedicated to the contest, making sure things are spelled correctly, and looking good.
This year I was not expecting as many entries and I am glad to be proved wrong. In order to try to keep things fair, I suggest not releasing any clue about the constraints of the next contest until announcement. There are many good ideas that would work for the next big contest. Any ideas for next year would have to be over the top, but allow entrants to complete their entries in an 8 to 10 week(subject to change) time frame, and also have a clear focus where there is no questions about what would constitute a valid entry.