TI EMI/ESD protection guide
Electrostatic discharge (ESD) isn’t something you usually think about until after you’ve accidentally zapped a sensitive component and can’t figure out why it looks OK but isn’t working. Similarly, electromagnetic interference (EMI) usually isn’t taken into account unless it begins to negatively impact a new wireless design. TI has released a 41-page PDF entitled System Level ESD/EMI Protection Guide that draws attention to the importance of these concerns and potential solutions in the design of embedded systems. The guide includes product and application specific information, updated selection tables and key package details and can be downloaded without charge from TI. (Note: Registration and answering a short questionnaire is required prior to download.)
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The link provided in the OP requires login to your TI account to download. This link appears to be good for direct .pdf download (no login required):
http://www.ti.com/general/docs/lit/getliterature.tsp?literatureNumber=sszb130b&fileType=pdf